Direct Marketing

De-mystify your customer's data and help them tap into the savings of digital printing to stretch marketing dollars and improve campaign results.

Relevance: The new marketing imperative
Welcome to your customer's world: Consumers have more choices than any time in history.  Entire categories are jammed with me-too and look-alike products.  How do they make their brand stand out amongst the clutter?  How do they attract the mindshare and, ultimately, the wallet share of the consumer? The key is to make their offer not only attractive, but relevant:  Relevant Content.  Relevant Timing.  Relevant Media.  Relevant Offer.  And according to the USPS, direct mail is still the most popular route for reaching a wide audience cost-effectively.  The combination of digital print with variable data for personalization helps them achieve relevance at a very low cost.

Put Technology to Work 
Just how important is it to print in color?  What can personalization do for your customer's campaigns?  As a general guideline, increased use of personalization and color, on average, improves:

• Response time by 35%
• Response rates by 34%
• Repeat orders by 32%
• Overall revenues by 32%
• Order value by 25%

We'll show you how to leverage color and personalization to improve your customer's campaign results!

Print it, Personalize it, Mail it
You can save time and money by using one vendor to coordinate and manufacture all of the components of a campaign.  Our speciality is to handle every step-- from working with the raw data, manufacturing all components, to delivering a final relevant piece to the mailbox.  And we always mail smarter by applying the maximum postal discounts.  Why manage mulitple vendors when you have Primadata?

Tap into our Deep Expertise
Need ideas?  We'll help you deliver real value to your customers.  Bring us in at the concept stage, tell us your customer's objectives, and we'll help you design a campaign that will produce real results.  We create the full application using data, technology, templates and segmentation so that the right mesage reaches the right audience, at the right time.

It's All About the Data
Don't let lackluster customer or prospect databases hinder your customer's marketing efforts.  We can make the information your customers DO have work harder for them.

Clean it up.   We'll clean up their data while offering you and your customer innovative ideas for improving data capture methods.  We provide database parsing, de-duping, merging, purging, coding, data record add-ons, merge fields, case conversion and segmentation.

Make it sing!  Once it is cleansed, we have the ability to dissect the information and build codes within the data to trigger selective messages.  It has been our experience that databases include much more useful information than your Marketing customers might realize. 

Get Smarter.  We'll show you how your clients can capture new information about their customers.  Opt-in campaigns, customer surveys and incentives have all been used very successfully to beef up flimsy databases and give more insight into customer buying preferences.

Segmentation.  Segmenting customers by certain criteria such as brand preferences, buying habits and demographics will allow your clients to develop offers with razor-shrap precision.  Selective messages, calls-to-action, and use of relevant images are just a few examples of how segmentation can be applied to a campaign.  We'll examine the data, and suggest ways that it can be segmented.  Then we'll design templates that will drive the final print piece for the campaign.

Multi-Channel Strategies.  Savvy marketers use multiple channels to reach their customer when and how they want to be reached.  This technique will boost results by making the end-customer feel in control.  Combinations of direct mail pieces, with pURLs (personanlized URLs) and follow-up emailed offers can significantly lift results and improve revenue.

Quick, painless set-up.  When you work with as much data as we do, experience breeds efficiency.  We've never met a database we didn't like or couldn't improve.  And we've never let data make us miss a deadline.  That's the Prima difference!

Click here for a customer-ready sell sheet for Direct Marketers